‘Ethical Shopping’: A Luxury (2022)

From the July 2022 issue of the Socialist Standard

Count your food miles, buy organic, live without plastics, buy local products, support small businesses – we’re told this is how individual consumers can choose to help the environment.

Really? Don’t get us wrong. We’re all in favour of people taking personal responsibility – the voluntary society we want will depend on that very thing.

But these incitements to personal sacrifice are a gigantic act of misdirection. The powers-that-be love talking about your personal responsibility for the state of the planet, because it’s better than owning up to their collective responsibility for ruining it.

They are responsible for a wasteful system that creates obscene wealth and luxury for the 1 percent while many of us end up struggling just to get by. And they have the cheek to tell us to cut back on our personal consumption!

So be responsible, by all means. But just remember, capitalism never will be.

Now ask yourself these questions:

1. Why is it that most of what we ever buy – food, clothes, electricals, etc., is mass produced?

It’s because of economies of scale, which reduce production costs, so mass-produced stuff comes to dominate the market because it’s always cheaper.

2. Does this stuff have to come from so far away?

The companies that make the stuff are always trying to undercut each other to grab more market share. This has tended to push production out to wherever in the world wages are cheapest, resulting in long, complex supply chains and wasteful global transportation. These two factors have wiped out most local production over the decades, so we have little choice when we shop.

But there’s another factor that restricts our ability to choose. Our wage levels generally are determined by how much we have to spend to keep us in a condition that allows us to keep working. And it’s the prices of the global, mass-produced stuff (battery eggs, not free-range; prosecco, not champagne) that enter into that calculation.

So while some may be able to shop ‘ethically’, it’s a luxury many of us simply can’t afford.