The conference season saw a renewed bout of political spin-doctoring designed to influence, persuade and mollify the media. Nowhere was this more evident than with the Labour conference in Brighton, where Labour had a team of no less than ten spin-doctors beavering away on behalf of Tony Blair’s media image. Chief among them was Alistair Campbell, former boot-boy for Robert Maxwell on the Daily Mirror before he jumped ship for Murdoch's now left-leaning Today, from where he ascended (if that is the right word) to head Tony Blair's press office.
On the day of the Leader's speech, Campbell and his fellow spin-doctors had a difficulty to overcome. The problem was that O.J. Simpson's trial verdict was likely to eclipse coverage of Blair’s peroration to the Labour conference, normally a guaranteed news-headline grabber. ITN’s tabloid-style early evening news led with O.J. Simpson and Campbell was furious that his man had been relegated to the status of a news also-ran on his big day. So what did Campbell do? He sent fax-after-fax to the BBC newsroom making sure they did not make the same mistake. And what faxes some of them were. Anyone under the illusion that the Labour Party has a higher moral purpose than the Tories, and are less likely to bully third parties into submission, should read the text of one of them in particular. It went as follows:
"Old BBC, bad BBC. Bad BBC, no licence fee. New BBC, good BBC. New BBC, new Charter . . . from New Labour."
What a nice bunch of cuddly politicians they really are! If threats and blackmail are to be the style of New Labour’s media manipulation when in opposition, then goodness only knows what they will be like when they get a taste of real power.
Turn to the right . . .
Meanwhile, Guardian hack Francis Wheen has been identifying BBC TV reporters who have been less than scrupulous themselves. BBC Political Correspondent Steve Richards, for instance, has been writing in the Tory Party’s house magazine the Spectator that the Labour Party refuses to enter into an "honest debate" about its policies. and that Blair's brand of populism is "a masterful illusion". All quite correct of course, though why he chose the Spectator to say it is somewhat more of a mystery. Then there was Lord Callaghan's son-in-law Peter Jay, the BBC's Economics Editor, writing on the Daily Mail's leader page that Labour economic policy is “moonshine . . . like demanding six impossible things before breakfast ". Again, this is the truth, but since when has the truth been the concern of the BBC and its correspondents? Good stories yes. a quiet life, yes. but the truth?
Finally there is the example of Michael Gove another BBC Political Correspondent, moonlighting by writing a hagiography of Michael Portillo. Gove variously describes this greasy right-wing xenophobe as "supremely civilised" and a man who "feels deeply about his country". Now that is more like it. The British Bullshit Corporation in full flow, prostituting itself for an easy time from the rich and powerful, with a bit of cash on the side just to smooth things along.
There can be no doubt that political reporting in Britain is currently beset by a bout of infighting. intrigue, posturing and above all, moonlighting. While the BBC and ITN attempt to steer an unsteady course between the contending power-mongers, desperate not to upset either side, the hacks are scrambling around for any advantage they can glean from the next government (and just as there are many willing to criticise Blair, there are even more lining up behind him). Numerous political correspondents harbour political ambitions of their own, or—what is more understandable—higher pay checks.
The list of political commentators who have had careers or dalliances with the major capitalist political parties is a long one, with Robin Day, Brian Walden and Matthew Parris being the most obvious examples. Few can probably claim to be genuinely impartial, for to be impartial is not to have an opinion.and rarely does a political correspondent, interviewer or TV newsreader come into that category.
The pity about it all is that they are posturing over nothing of substance. While there are differences (just) between Tory and Labour, their differences are nothing compared to that which unites them—their support for the market economy. As the socialist movement grows the mettle of these TV pundits will really be tested, and so will that of the news corporations. Will the BBC still be able to refer to "Marxist” states in Africa and Central America? Will it carry on (mis-)using words like "socialism", “communism" and "democracy" with such reckless abandon? When socialists are more numerous than we are today, it is doubtful that they will, for although there will be no socialist government to threaten the BBC over its charter, there will be journalists, broadcasters, writers, secretaries and studio operators who will not want to put out such crap any longer. Force of argument and numbers will replace attempted blackmail by power-mongers, and posturing for a few more crumbs off the plates of the bosses will have lost its attraction and purpose. The workers run society—including the media—from top to bottom and the socialist movement for working-class emancipation will have no need or desire to tell lies about itself or the world it wishes to inherit.
Dave Perrin




