Running Commentary: Catch ’em young (1986)

The Running Commentary column from the September 1986 issue of the Socialist Standard

Catch ’em young

Everyone knows that all state schools are short of resources. Strathclyde Regional Council have found a way to alleviate the problem. Following in the footsteps of national and local press, programmes for charity, sports events or whatever, they are selling advertising space in the exercise books used by their 422,000 schoolchildren. For 500,000 books. £2.250 will buy the back page, inside covers are slightly cheaper, and a bargain £5,400 buys all three covers and a logo on the front.

Of course, not just any advert is accepted. Cigarettes, alcohol, sweets and BMX bikes are out. (So, we are sure, would be The Socialist Party or The Socialist Standard). Road safety and health education are in. So far, so good. "We also want to encourage thrift" said the Head of Public Relations and to this end they have approached banks and building societies.

The report appears in Super Marketing 11 July 1986. It is therefore no surprise to read a little further on that Lyons Tetley are "very happy with results" of their pilot scheme, which was "very cost effective" and intend to take further space. Of course, using exercise books in school at £2,250 a throw to persuade half a million mums to send their offspring to school filled up with Ready Brek is obviously a lot cheaper than those TV commercials where kids light their way through the fog with their Ready Brek induced halos. What better way to condition the workers of tomorrow to be receptive to the siren calls of consumerism — and after all, without those advertisements there mightn't be any exercise books . . .

More on poverty

In the August Socialist Standard we pointed out that at that time the last published official figures for people living at or below the government's poverty line were based on a count taken in 1981. Another count had been taken in 1983 and this should have been published last year but the government were prudently delaying this.

Just as that Socialist Standard was produced the later figures became available; in fact they were placed in the library of the House of Commons, just as the library conveniently closed for the summer. However, details have seeped out and are not comfortable reading for those who think that life in Britain under the Tories is as happy and abundant as we were promised it would be. when the alleged monetarists were let loose in Whitehall.

In 1981, the official figures showed 7.7 million living on or below the poverty line; by 1983 this had risen to 8.8 million. A House of Commons library estimate is that by 1986 this total has risen again, to 11.7 million

This comes at a time when the Child Poverty Action Group are celebrating — or perhaps it should be mourning — their 21st birthday Formed under another name in 1965. at the time they did not bother to arrange to bank any funds because they were sure that their campaign to abolish child poverty would succeed within one year A lot of their hopes rested in the election of the 1964 Labour government, of which one Labour MP (Frank Field, Guardian, 4 August 1986) now says: "At the end of the 1964-70 Labour Government the charge was that the poor had got poorer under Labour' ". The CPAG soon learned a little about the reality of working class poverty and what Labour governments are in power for By the end of their first year they had opened a bank account and had changed themselves from an advisory group into an action group.

Like so many apparently well-intentioned reformist bodies. CPAG have probed, exposed and agitated. But, typically, they overlooked the fact that working class poverty is basic and unavoidable under capitalism, whichever party is in power. When they were formed in 1965 there were less than 400,000 people living on Supplementary Benefit; now there are some thing like eight million dependent on it. The numbers out of work, grappling with the increased burden of poverty which unemployment brings, has risen during this time from 330,000 to over three million.

Working class poverty cannot be dealt with by piecemeal reforms, treated as if it were separate from the other problems produced by capitalism. The facts point to the irresistible conclusion, that the CPAG has devoted a lot of energy and a lot of ingenuity to raising hopes only for them to be clashed against harsh reality. It would have been better for them to have assessed the true nature of the problem they were facing and then campaigned for the abolition of the cause of poverty. For if capitalism is allowed by its poverty-stricken people to continue there will still be a CPAG, or its equivalent, in another 21 years time. And another. And another.

South American headache

"One of our team's first problems there was what to do with almost 100 orphaned children who had been trained in torture. Their speciality was pulling out eyes". These chilling words by Dr Nacho Maldonado Allende. psychoanalyst and co-ordinator of an international team of mental health workers in Nicaragua are reported in the June/July issue of Open Mind, journal of the National Association for Mental Health.

Getting across basic elements of mental health care in Nicaragua is a much more primitive and elementary matter than even the disgracefully inadequate facilities in this country allow. The team exchanged ideas and shared knowledge with the local peasants they were training, rather than trying to impose professional expertise. Alcoholism is a problem in Nicaragua as almost everywhere else. When asked what should be done about it. the locals replied "Do nothing. We are deprived and for the moment we need it to help us ". If they paused to work it out, workless, homeless and at times hungry workers in Glasgow. Belfast and Birmingham would give the same reply.

Dr Allende's team found many Nicaraguans suffering from what he described as "frozen grief". People who had. for instance, suffered the loss of a close relative, appeared cheerful but their suppressed sorrow and frustration surfaced in headaches, insomnia, numbed limbs.

While there are degrees of deprivation and suppression, workers throughout the world face the same problems of capitalism. Those who dispute this might well ask themselves the real reason the next time they suffer a headache or sleepless night.