There is a popular belief that certain newspapers report things "the way they really are" — without bias. In fact, there are no such things as neutral news items, recognisable entities independent of journalists. Rather, there are those incidents and issues which are perceived by editors as "newsworthy".
Journalists are trained to spot particular aspects of social affairs as suitable material to report on with a bias or “angle". Although we find a slightly different point of view in the liberal, "quality" press from that expressed in the rest, all newspapers have a common standpoint on the profit system — they support it. It follows that what they tell us about the world cannot help but be politically slanted. Last year thirty million people died through lack of food while mountains of beef were produced; thousands were slaughtered in wars while the combatants wished for peace; and millions remained homeless while palatial accommodation stood empty. The press was unanimous in ignoring these contradictions and reserving its astonishment and critical analysis for royal weddings and trying to detect a "new" SDP policy.
Before it is represented in the press, reality is put through the great distorting process. The four main journalistic devices are to personalise, trivialise, historically fossilise and moralise.
They personalise
Society is presently organised on the basis of minority ownership of the means of producing and distributing wealth. Production is geared to profit for the few, not for social need. Problems like industrial disputes, unemployment and wars are consequences of our social system but the press encourages us to look at them in terms of individual responsibilities. Hence, Margaret Thatcher is portrayed as the demon who has somehow personally engineered the unemployment of over three million people, or else a triumphal heroine who will put "Britain" back on its feet. Strikes are blamed on the personal irresponsibility of reckless trade union leaders. Even self-proclaimed non-revolutionaries like the former Longbridgc shop steward Derek Robinson and the GLC leader Ken Livingstone come in for prolonged campaigns of abuse in which they are reduced to being known as "Red Robbo” and “Red Ken". A variation on this technique of masquerading social issues as personal is to actually personify territories and to speak of "Britain fearing the proposed EEC policy" or “France will be taking steps to ensure that . . .". The persons created by this linguistic trick embody the interests of various sections of the ruling class, so that "Britain’s overseas investments” are in reality the investments of a small minority of wealth owners associated with Britain.
They trivialise
The papers are always littered with inconsequential revelations. We are prompted to turn our heads away from the condition of the world, our poverty and insecurity and busy our minds with matters such as “Why the Duke of Kent is to visit Darlington”, the new rhinoceros at a famous zoo and a thousand other inanities. Socialists are sometimes accused of being killjoys for not wishing to participate in discussions on such matters. But stop to consider why. As they are sliding the neutron bombs into their launching positions are we really expected to open a copy of the Daily Express, read about the man who fell into a vat of custard and still be slapping our thighs as the radioactive dust descends upon us?
They historically fossilise
Society is in a constant state of change. The institutions, social relationships and problems of today have not always been with us and are only transitory. Journalists give us a misleading vision of society because they have a “photographic” perception of affairs rather than an historical one. They try to present an accurate picture of “the way things are” but they tend to freeze what they look at without seeing each situation as part of a much wider set of social relations which are not only changing all the time, but which we are capable of shaping for our own requirements. Thus, nation states, armies, managers, police and the wages system are all regarded as part of the fabric of society which is beyond any critical comment.
They moralise
On many issues that they examine, journalists pass moral judgement. They try to persuade us that something is good or bad, but the point is that the morality which they peddle is one which favours our social superiors and flies in the face of our own interests. Their moral precepts contort to keep us in place. So strikers who seek a paltry addition to their wage to try and make ends meet are greedy, while business tycoons who acquire additional companies have praiseworthy initiative and enterprise. If a man murders people in North Yorkshire for no reason he is an anti-social wretched villain. If the same man, trained by the SAS, commits the same acts for H.M. Government with a uniform on he will be hailed as a hero. When wealth producers reclaim goods from the wealth owners without paying for them this is theft and is morally reprehensible, but when the capitalists steal from us the fruits of our labour this is making a profit and is seen as morally virtuous.
The press like any other industry is owned by a few privileged people. Three major companies (News International, Reed International and Associated Newspaper Group) own three-quarters of all British newspapers and each company has similar interests in book and magazine publishing concerns, television companies and independent radio stations. In 1948 Lord Beaverbrook said to the Press Commission: “I publish my paper (Daily Express) purely for the purpose of making propaganda and for no other motive”.
Earlier this year. Rupert Murdoch sacked The Times editor Harold Evans because he resisted pressure to take a more right-wing editorial line supporting Thatcher and Tory economic policies. According to Anthony Holden, the features editor, “Mr. Murdoch wants a poodle as an editor” (Guardian, 13 March 1982). The press barons still like to enjoy control over exactly which arguments, about how capitalism should be run, are put in their papers, but there is not a conspiracy of newspaper magnates and most of the time connivance in capitalist propaganda is less explicit.
Nevertheless, the propaganda is always there. Take June 28 this year when there was a brief strike by the National Union of Railwaymen. All the papers were against the workers and with varying degrees of openness took the side of the bosses. Reports were brimming with comments and views from David Howell, the Transport Secretary, Peter Parker, the BR chairman and cabinet ministers, but no report came anywhere near presenting an adequate account of why the workers were dissatisfied with what they had been offered. The Daily Mail displayed a headline “Britain WILL Get to Work” and listed the ways in which workers should attempt to get in to produce profits. On 7 May 1926 the same paper had a similar message for suffering workers: “If you must go about walk as far as you can . . . don't buy more coal than usual. Keep a stout heart and smile at your troubles”. The Sun headline on 28 June was “STRIKE RABBLE" while the Daily Mirror (the paper which claims to stick up for the workers!) spoke shyly about the urgent need to end the strike and for “increased productivity”. The tirelessly liberal Guardian was also urging the railwaymen to “give reality a chance” — in other words “get back to work and stop complaining”. The Times and the Daily Telegraph had identical lines, only couched in more stilted language, whereas the Star took a similar line but with a bare minimum of written language.
Apart from imparting news, the papers also vie with each other to cultivate and cater for a popular culture for their markets. They reinforce ideas about desirable lifestyles, from the adverts in the Financial Times for special credit cards “for people who travel and entertain around the world. People whose lifestyle and income requires and justifies an additional range of financial services" (28 June 1982), to the crude horoscopes and cheap, brash “lighthearted" pages in the gutter press. Pleasure is promoted here as a spectator sport, something you need to get with cash, something where you are “being entertained". The lowest common denominator of interest among an estimated readership is exploited to the hilt to maximise sales. This converts the paper into another type of mass entertainment to be mechanically produced for profit on one side and passively consumed for gratification on the other. As Richard Hoggart observes in his book The Uses of Literacy:
These productions belong to a vicarious spectators' world; they offer nothing which can really grip the brain or heart. They assist a gradual drying-up of the more positive, the fuller, the more cooperative kinds of enjoyment. in which one gains by giving much (p. 340).
The only paper which represents the interest of the working class, because it stands for socialism and nothing else, is the Socialist Standard. The press and the other means of communication can only be used for their proper function — the unrestricted dissemination of ideas and other information — when they, along with everything else, are commonly owned. Raymond Williams approaches this point when he observes:
The irony is that the only practical use of communication is the sharing of real experience. To set anything above this is quite unpractical. To set selling above it may seem normal, but it is really only a perversion to which some people have got used: a way of looking at the world which must be right and normal because you have cut yourself down to its size (Communications, p. 26).
Remember knowledge is power, and every new reader of the Socialist Standard makes the movement for socialism stronger.
Gary Jay
No comments:
Post a Comment