Showing posts with label Greenwashing. Show all posts
Showing posts with label Greenwashing. Show all posts

Friday, May 30, 2025

Nature (2025)

Book Review from the May 2025 issue of the Socialist Standard

The Nature of Nature. The Metabolic Disorder of Climate Change. By Vandana Shiva. Chelsea Green Publishing. 2024. 162pp.

This is a wonderfully eloquent treatise on the human relationship with food and how that relationship is being disrupted by the despoiling of the earth and biosphere that is taking place and by the earth being treated as ‘raw material for industrial production’. In essence, it echoes the famous line from Rousseau: ‘You are undone if you once forget that the fruits of the earth belong to us all, and the earth itself to nobody’ It imparts with the utmost urgency messages such as ‘biodiversity erosion has now become an extinction emergency’ and ‘the climate crisis has become a climate emergency’, not simply stating them as unevidenced opinion but backing them up with research and evidence gathered over decades from the most well-informed scientific sources.

The author is particularly scathing about ‘agribusiness’ (also referred to as ‘the chemical and industrial food corporation’ and ‘the Poison Cartel’) and the alarming rate at which it is not only destroying biodiversity and the environment with its methods of cultivation and extraction but is now also, in response to criticism of its activities and consumer concern, pretending to ‘decarbonise’ its industrial food chain by what it falsely calls ‘regenerative agriculture’. Even its investment in meat (and dairy and egg) substitute products as a supposed replacement for intensively produced food is, she argues, a way of bamboozling consumers into thinking switching to such products (referred to here as ‘fake food’) somehow helps to lessen degradation of the biosphere and pressure on natural resources. Most of it, she claims, even when plant-based, is in fact just as ultra-processed, chemically and resource intensive and harmful to health as food produced and marketed through the conventional industrial food systems and just as, if not more, wasteful of the earth’s natural resources. The result, she states, is that it ‘ignores our relationship with nature’ and ‘reduces the bio-diverse, self-organised, living earth to raw material for the money machine’.

All of this of course means that the author is profoundly opposed to the so-called ‘deep green’ agenda of renewability, regarding it as no more than a sop to the growth mantra of industrialised production. She sees the complex infrastructure needed to set up, deal with and maintain ‘renewable’ activities and technologies as both continuing to rely on fossil fuels and involving at least as much savage exploitation of the earth‘s fragile resources, both biological and geological, as in ‘non-green’ methods of production. So she is intensely critical of apparent environmental champions such as George Monbiot, referring to him as one of ‘the messiahs of fake food’ for his claim that ‘lab-grown food will soon destroy farming – and save the planet’. Such a view she dismisses as ‘false at every level’, since ‘being energy, resource and capital intensive, the lab food and fake food economy is highly non-sustainable’. A ‘greenwashing operation’ pure and simple and a massive fraud is the way this book’s author sees all this – at best an exercise in rearranging the deckchairs. But, even worse, it is, she tells us ‘a fully fledged counterfeiting operation that aims to gain control over our diets by making food ever more dependent on the multinational companies that produce and patent it’.

All this constitutes a searing indictment of capitalist industrial production, even though the author does not once in this book use the word ‘capitalist’ or ‘capitalism’, preferring instead to use terms such as ‘maldevelopment’ or ‘the economy of greed’. This may be a deliberate choice on her part so as not to lay herself open to any accusation of political partisanship as opposed to following the evidence of facts and science. Nevertheless, it is still clear that she is describing what socialists call commodity production, i.e. the production of goods for sale on the market with a view to profit for the tiny minority class who own the means to produce them. And she does show that she knows of the existence of this class (she mentions ‘the 1%’ on several occasions), that they are ‘predatory’ and that their activity ‘places profits above nature and people’. Yet there is no evidence in her book to indicate that she is looking outside the framework of commodity production for a different way of doing things.

At the same time, she has ‘an alternative path’ to propose to the current system’s ‘chemically grown and highly processed’ methods of food production. This consists of methods of production that would be ‘ecological not industrial … conserving and regenerating the earth’s biodiversity’, and these would involve ‘following the ecological laws of the earth – the law of diversity and the law of return, shortening the distance between producers and consumers, deindustrialising and deglobalising food systems to reduce emissions and enhance health’, thus offering ‘solutions to the climate crisis, the extinction crisis and the hunger and health crises, because the health of the planet and our health are interconnected’. It must be said that this is nothing if not an admirable vision. The snag, however, is that the author seems to see it as achievable within the framework of the present system of buying and selling and production for profit – and this by means of social pressure and the goodwill and actions of governments. Unfortunately this ignores the reality that all governments of all kinds and stripes are servants of that system (i.e. the capitalist system) and their role is one of oversight and of attempting to make it run in the least worst way. They are not in the business of overthrowing it or regulating it for the common benefit – or indeed for anyone’s benefit other than that of the small minority who already monopolise the planet’s wealth.

The existing method of production and distribution, with its growth imperative and its commodification of everything, has, as this book so trenchantly informs us, seriously damaged and may well be on the way to completely destroying the natural environment. How can we prevent this going any further and reversing it? Not via tweaks to the way the current system works but by a democratic political movement expressing a majority will of the world’s people to cooperatively organise a leaderless, stateless society without governments, without markets, without buying and selling and with free access to all goods and services – a society which will recognise the necessity to produce and distribute sustainably while being sensitive not just to the needs of the human species but to the whole biosphere, the whole environment of which we are a part – the real ‘economy of care’ that Vandana Shiva so passionately advocates for but offers no realistic path to.
Howard Moss

Wednesday, February 12, 2025

Proper Gander: All over the shop (2025)

The Proper Gander TV column from the February 2025 issue of the Socialist Standard

Netflix released Buy Now! The Shopping Conspiracy just before the Black Friday spending bonanza, since when we’ve also had the pre-Christmas push to shop and the post-Christmas sales aligning with retailers starting to stock up for Easter. While the documentary engagingly describes how capitalism turns us into hungry customers and consumers of short-lived commodities, predictably it’s not as subversive as it wants to appear.

As is the norm, the programme starts with a quick-fire round-up of what’s to come, which is largely interviews and clips of stock footage, archive news and content from vloggers. Between these are CGI scenes of panoramas of piles of rubbish (an idea recycled from the 2008 film Wall-E) and billboards displaying words like ‘buy’ and ‘consume’ (an idea recycled from the 1988 film They Live). AI is also invoked with the presenter being Sasha, apparently a disembodied expert on ‘how to succeed in business’. Sasha outlines ‘the five most important lessons in profit maximisation’, which provide a framework for the documentary, although ‘her’ presence quickly becomes annoying, perhaps deliberately.

The first of these lessons is ‘Sell More’, in which we’re introduced to the people interviewed throughout the programme, including ex-employees of corporations who became disillusioned after realising what the brands they were promoting really represent. Some particularly interesting contributions are made by Maren Costa, previously a ‘User Experience Designer’ with Amazon. She talks about her initial excitement at creating new ways to make products tempting (right down to the most effective font colour) and easier to buy (with ‘one click’), until she realised she was working within ‘an intentional, complex, highly refined science to get you to buy stuff’. Although the focus was on selling Amazon’s stock, Maren says ‘I don’t think we were ever thinking about where does all this stuff go?’ Buying tech or clothes tends to involve getting rid of whatever has been replaced, as described in the second section ‘Waste More’. Producers have known for a long time that shortening the lifespan of a commodity means that a new one will be bought sooner, increasing sales further. The most notorious example of this planned obsolescence was when the durability of incandescent lightbulbs was set by a cartel of companies in the 1920s. Another approach is to make it impossible to mend broken appliances, such as when the fixings on the cases of Apple iPhones changed so their backs couldn’t be unscrewed. Gadget manufacturers have even filed lawsuits against organisations such as iFixit to prevent their devices from being repaired. Items are often thrown away before they’re even used, as shown in footage of Amazon employees destroying serviceable goods because it’s cheaper to do this than redistribute them.

The third lesson ‘Lie More’ covers how we’re encouraged to believe that products are or can be recycled to distract us from their real environmental impact, not only how they end up adding to piles of waste, but also the CO2 emissions caused by their manufacture. If we have the impression that a brand has green credentials, we’re more likely to buy its merchandise. The practice of ‘greenwashing’ – pretending to be eco-friendly – is, according to Maren, a ‘double evil’ as companies are not only harming the environment, but also pacifying people. In the fourth section ‘Hide More’ we’re told about how the amount of waste generated by commodity production is disguised through the irresponsible ways it’s dealt with. Discarded items are moved across the planet to where it’s cheaper for them to be disposed of, such as countries without much legislation about handling hazardous scrap. Unfortunately, around this point the documentary loses momentum. The fifth section ‘Control More’ is very brief, despite it hinting at explaining the word ‘conspiracy’ in the show’s title. Maren says that staff at the highest level have to commit to ‘backing the company no matter what’, so after she spoke out about Amazon’s carbon emissions, she lost her job. ‘They don’t want anyone disrupting that story’ which presents a company as admirable even though it reinforces the damaging normality of pushing out more and more shoddy products which often end up littering beaches in Africa.

After over an hour of vividly highlighting problems, Buy Now! The Shopping Conspiracy doesn’t have much to say about solutions. It winds down with each of the interviewees giving glib optimistic lines which brush over the detail of what they previously described. The views of the writer and director Nic Stacey don’t seem to be any more thorough. When asked about how the problem of waste could be resolved, he said ‘companies need to creatively think about ways that they can extend the lives of the products they make. And we need policy change; governments can help put legislation in place to manage the end of life of a product’ (tinyurl.com/3fsuuenh). This hasn’t happened because it hasn’t been in the interests of the capitalist class which owns the companies, although their role isn’t explored in the documentary. There is little explanation of the overriding need for production to accumulate profit for those capitalists, which leads to practices such as manipulative advertising, planned obsolescence, greenwashing and making more refuse than can be handled. Nor is the wider economic context of the global commodity market sketched out, even though this underpins how companies have to operate. Two of those prominently criticised in the show are Apple and Amazon, and their Siri and Alexa virtual assistants sound similar to the dislikeable virtual presenter Sasha. Both companies are rivals of Netflix, who stream the documentary: Apple TV and Amazon’s Prime Video division compete with Netflix for subscribers, even though for many years, Netflix has relied on its data being hosted by the Amazon Web Services cloud. As Netflix is part of the same media market, it also has to follow ‘the five most important lessons in profit maximisation’ outlined by Sasha. So, it isn’t going to broadcast anything which delves too deeply into why.
Mike Foster

Thursday, May 16, 2024

Does veganism help? (2024)

From the May 2024 issue of the Socialist Standard

The term ‘greenwashing’ is often used to describe attempts, often by big companies, to convey the false impression that their goods are produced in an environmentally friendly and sustainable way – and this sometimes with a view to distracting attention from their involvement in other environmentally damaging practices. Some, in fact, see the whole of the current ‘green’ agenda as, under cover of support for the environment, actually extracting from it resources it cannot afford to lose and, no matter how good the intentions of the ‘deep’ or ‘bright’ greens, as no more than a sop to capitalism’s growth. This consists of regarding the Earth only as a target for producing goods for sale on the market and of being unable by its nature to do other than subordinate real care for flora, fauna and climate to the imperatives of growth and production for profit. In the words of one writer: ‘Our way of life doesn’t need to be saved. The planet needs to be saved from our way of life’ .

Plant-based
As part of ‘greenwashing’ in production and consumption via various ‘green’ solutions (eg, solar panels, wind turbines, green energy storage, recycling, LED lights, electric cars, hydropower, biomass, geothermal energy, etc.), some now add a particular lifestyle often presented as a way to reduce climate change and human impact on the environment: plant-based eating or veganism. In a recent article in Monthly Review entitled ‘The Case for Socialist Veganism’ , Benjamin Selwyn and Charis Davies point to the fact that many of the companies and corporations that have embraced the plant-based market use this as ‘cover’ for the damaging environmental impact they cause with their other production (‘meat, dairy and other environmental ruinous activities’). This, they say, represents ‘attempts at corporate brand greenwashing’ and is aimed at continued expansion of their sales and markets. It includes fast-food chains such as McDonald’s and Burger King, whose products are still overwhelmingly meat-based but who have developed plant-based product lines in an attempt to cash in on growing concerns for the environment or animal welfare. A chart the authors have put together demonstrates that plant-based brands not readily associated with big corporations often turn out to be owned by large non-vegan parent companies (e.g. Vivera by JBS, the world’s largest meat company; the Vegetarian Butcher by Unilever; Alpro by Danone, one of the biggest dairy companies in the world). And all these companies continue to have a massively damaging environmental impact in such areas as support for deforestation, mass-scale meat and dairy production, high levels of plastic pollution and damage to natural water sources. So JBS, while promoting Vivera under the flag of promoting ‘the wellbeing of the planet’, slaughters 8.7 million birds, 92,600 hogs and 42,700 head of cattle every day of the year, thus making an appreciable contribution to climate breakdown via deforestation, greenhouse gases from cattle and cultivation of massive quantities of feed crops. Unilever, for its part, was, in 2022, named as one of ‘the top ten global polluters’, and Danone too is a leading plastic polluter and, despite its stated aim to encourage ‘healthy eating trends’, is largely focused on cow’s milk production, which produces three times more greenhouse gas emissions than plant-based milk and, like for like, uses ten times more land.

The charge here is that, however much veganism may have the potential to reduce human impact on the environment, the relative monopoly held by the big food producers makes that impossible. Focused as they are on animal-based production, any positive effect of vegan production is likely to be small and may in fact be negated completely if it simply increases the profits and investment power of the big producers and so aids their continuing focus on producing meat and milk as cheaply as possible, and so paradoxically increasing animal suffering and exploitation.

An ethical marriage?
So what to do? The solution which the authors of this article propose is to move the food system towards what they call ‘socialist veganism’, also described as ‘an ethical marriage between veganism and socialism’. This, they tell us, would involve the hundreds of billions of dollars currently spent on so called ‘green transitioning’ being directed towards what they call ‘an ecosocially transformative political-economic agenda’. This, they maintain, will help to ‘shift the balance of class power away from capital to labor’ and can be achieved, as they see it, via movements ‘from below’, largely, that is, through collective action by unionised workers to ‘alter the balance of class power between capital and labor in favor of the latter’.

The kind of development they see as necessary is an extension of ‘welfare provision’, through which ‘services are provided across an expanding array of social life as part of the transformation and increasing equalization of society’, and what they call a ‘decommodification of food’. This would mean, they say, that ‘food production itself could be increasingly brought under democratic control by workers, their communities, and consumers’. And this would be part of a ‘broader process of managed degrowth’ and ‘a socialist green transition’, which would include, in the words they quote of John Bellamy Foster, ‘growth in such areas as regenerative agriculture, food production, decent housing, clean energy, accessible health care, universal education, community welfare, public transportation, digital connectivity, and other areas related to green production and social needs’.

They also have other indisputably admirable ambitions, such as various alternatives to chemical-intensive farming assisted in part by use of computerisation and robotisation, hydroponics with plants growing without soil in vertical farms, and precision fermentation producing a whole range of tasty foods that mimic meat and milk products but do not come from animals. Precision fermentation could, we are told, ‘produce the same amount of protein as soy production does in the United States on 1,700 times less land’, which in turn ‘could, through reducing cropland, enable large-scale rewilding (to expand the world’s carbon sinks and restore the diversity of plant and animal species), through restoration of grasslands, wetlands, forests, and savannas’. Part of this transformation would, as the authors see it, allow ‘animals to be raised in more compassionate and ecologically sound ways’, and ‘with reductions in the role of meat in the overall Western diet’. So, the authors, while having a soft spot for veganism, do not necessarily advocate its universal adoption. They say, rather, that ‘vegan food production can, through decommodification and democratization of social life, contribute to providing good quality and affordable food for the many, mitigating climate breakdown, and contributing to mending the metabolic rift’.

Powers of government
Overall, an extremely positive and optimistic case is made by these authors for what they term ‘socialist managed degrowth’, even if, with its only ‘partial’ veganism, it is not what many socialist vegans, especially if coming from an ethical standpoint and favouring universal veganism, would want to hear. But it’s also a proposition that needs to be looked at through the lens of the operating procedures of the society we live in and of what it will take to move to the different operating procedures of a socialist society. Two beliefs seem to underlie the picture painted by the authors. The first one is that the shift to a different kind of society can take place bit by bit via a series of struggles by workers who gradually impose on governments their demands for greater fairness and more equality. The second belief is that governments have the power to bend and flex at will the capitalist system they administer and regardless of the profit imperative that underlies it. For all the good intentions of the authors, these beliefs are untenable, since the role of governments is to be the executive committee of the small class of people who own the productive forces, against whom they cannot act in any substantive way. It’s true that governments sometimes can and do intervene in the running of the system in the wider interests of its survival, such as in the case of America’s ‘New Deal’ of the 1930s (referred to in some detail here by these writers) and in the recent Covid crisis. But they do that to keep the system working not to make it fairer or more equal, even if sometimes reforms they bring in may turn out to give some relief to those suffering most from its effects. But they simply cannot regulate to their heart’s content the system of production for profit and buying and selling.

Tweaks or consciousness?
So what needs to happen to establish the kind of society that no doubt the authors of this article would ultimately want to see – a leaderless, stateless, marketless society which will recognise the necessity to produce and distribute sustainably while being sensitive not just to the needs of the human species but to the whole environment of which we are a part, including its geology and its flora and fauna? What needs to happen is not just some tweaks to the way we live and work today brought about by pressure on governments (which would usually be reversible anyway) but the growth of a democratic movement expressing a majority will of the world’s people which will win control of political power, probably via the ballot box, and then collectively organise that new society. This can only happen of course once the necessary spread of consciousness has been achieved and plans to democratically organise that society are in place. It will then be up to that conscious majority to make all sorts of choices about how they live, including whether humans should continue using animals for food and other purposes and, if so, how and to what extent.
Howard Moss