Showing posts with label Teenage Consumers. Show all posts
Showing posts with label Teenage Consumers. Show all posts

Wednesday, August 13, 2025

Tooth, Nail and Tiger-Skin (1953)

From the August 1953 issue of the Socialist Standard

Britain’s traditional cultural intercourse with Europe has in the past hundred years been supplemented—and possibly, to some extent, supplanted—by a transatlantic inter-traffic. Having no barrier of language to surmount, the exchange between Britain and America has included popular as well as academic culture; aided by radio, talking pictures and, most recently, the long residence of thousands of American servicemen in Britain, the features of everyday life in America have impinged more and more upon British custom.

National culture in America has no long history preceding the mechanization of work and leisure, and so the slick, trashy product is more easily accepted there, while its importation into Britain has frequently caused concern to those who stand as guardians of public taste and morality. The adjective “American,” is often one of disapproval; and never has the disapproval been stronger than for a contemporary art-form which, hard as the moralists try, keeps on growing in popularity—American comics.

American comics are not comic. Their subject- matter is cowboys, crime, horror, adventure, sex and space-travel. Something over fifty million copies are sold every month in the United States, and since the war there has been a growing readership in this country. They are marketed by syndicates which operate on both sides of the Atlantic, and are produced by artists working in assembly-line fashion—one drawing the figures, another doing the lettering, and so on. America calls them “squinkies,” and their stock-in-trade is beatings, bludgeonings and fee faw fums.

The beginnings of strip drawings are ancient Egyptian rock tombs have sets of pictures recording the phases of wrestling bouts and acrobatic feats. The modern comic strip began in the American popular press near the end of the nineteenth century and, until recent years, drew its material almost wholely from workaday and domestic life; the awful child, the henpecked husband and the pert stenographer were its dramatis personae. With humour as the chief intention, the technique and conventions of the strip were perfected.

It was during the great depression that humour gave way to adventure, suspense and muscle-parade; possibly everyday life was too grim to be funny any longer. Tarzan and Superman took over, and the comics turned to worlds where nobody asked: “Brother, can you spare a dime?” The squinkies were born. Their theme was action, and they were uninhibited in portraying it; the war stimulated them to greater extravagances.

The aim of the squinkie artist is to create arresting, vigorous movement and easily recognizable character-types; the limitation of the small squares—and part of them is taken up by the speech “balloons’’—prohibits fastidiousness or subtlety. Technical quality varies considerably, from slick, stylish work to that of talentless amateurs. All characters are clearly labelled. Villains have black hair and thin moustaches, scientists are lean and bespectacled, and heroes have a superabundance of muscle (Ka’anga, Lord of the Jungle, has calf muscles slightly larger than his head). Heroines are wasp-waisted, but otherwise pneumatic.

Musical comedy costume is everyday wear in the squinkie world. Janga, Flower of the Wilds, Sheena, Queen of the Jungle, and Tiger Girl all appear in chic animal-skin swimsuits, while Dara of the Vikings prefers a two-piece, with helmet. The jungle men keep to trunks, of course, and the skymen—Superman, Captain Marvel and the rest—go about in long red underwear. There are rigid conventions of speech, too. In the jungle and other far away places, including outer space, they use archaic English, while all spies talk with strong foreign accents. Girls in danger have to scream “Eeek!” and villains coming to their inevitable sticky ends are obliged to shout “Aarghhh!”

These are the superficial conventions of the American comics. They present, for the most part, fantasy worlds. Into these, however, they project beliefs and customs of the actual world; thus their real content is not in their local colour but in their themes, and carries a much more significant set of conventions.

The simplest, broadest and most obvious of these conventions is that good—which is equated with law and patriotism—must always triumph over its opposite. The squinkies are as determined about this as all other juvenile literature, but infinitely more ruthless; when Captain Thunder or Tiger Girl grapples with evil, the end justifies any means. In the crime strips, the violences of the gangsters and killers are exceeded by those of the police, while the various jungle lords and space conquerors manhandle wrongdoers in ways which make all-in wrestling look soft stuff.

The only circumstances in which good does not always win by a knock-out are those in which unearthly powers are involved. The squinkies have great respect for the supernatural, and make it score freely off the lay population. “The Monster from the Pit," for example, a shaggy, shark-toothed immortal from Transylvania who changes into a New York policeman by day and goes out for blood at night, is last seen taking a large bite at his would-be slayer’s throat after a graveyard fracas. The postscript asks: “How many more lives will be snuffed out by the evil Grakhu . . . before he is once more sent to the pit of evil which spawned him? None can tell.” The moral clearly is that witches, warlocks, boggarts and long-leggity beasties are a different thing altogether.

If supernatural beings are the highest class of villains, foreigners are the lowest. To be foreign in the squinkies is to be a suspicious character. Spies and saboteurs are easy game, while the perversity of murderers, mad doctors and jungle marauders is explained from their lack of fluent English. Easterners are horrific unless they are the faithful servants of jungle princesses, in which case they are simpletons, or unless they are young women, in which case they are exotic but sinister. The credulous reader can hardly avoid being persuaded that the English-speaking nations breed the best types.

Love is virtually taboo in the squinkies, but they have a high sex content The exploits of the heroines lead them into comprehensive displays of their startling universal physique. Senorita Rio, a Government counter-spy, spends much of her working time being up-ended. Most of the jungle nobility have mates, whom they continually rescue and occasionally call "my love.” Much of the paraphernalia of perversion—inter-woman fights, whips and so on—finds places in the comics, and brings to mind that their era of popularity has also been that of the Hadley Chase school of novelists.

Since their introduction to this country, squinkies have been continually under fire. Educationalists, clergy and the press have united to denounce them as a danger to morals, an incentive to mental laziness, and a cause of delinquency. As has been remarked, that has not reduced their circulation and may even have increased it. Obviously, there is something about American comics. What cultural and social significance have they? And are the charges against them true?

In the hands of accomplished or thoughtful writers and artists, the least agreeable subject-matter can be presented to some value. That cannot be said for the comics. Their situations, dialogue and characterization are crude; their drawing is never better, and usually worse, than competent; they are badly printed in gaudy colours on the cheapest paper. On their intrinsic merits, they could be written off as contemptible or laughable, or—more correctly—classified with lavatory-wall graffiti. Their paramount element, however, is one to which the lavatory wall never pretends: they present ideals and patterns of behaviour.

The principal ideals promoted by the comics have already been noted. Summarized, they are that good always wins in the end, the end justifies any means, being good means being strong, foreigners are nearly always bad. the supernatural is to be respected, and women are to be judged in terms of physical desirability. None of these is a new or unconventional proposition, though the loudest cry against the comics is that they are subversive to morality. These are, in fact, the commonly accepted standards of our society at the present time; it is significant that the last war, which established in public consciousness that ends justify' means, also brought forth the squinkies. The ethics of the strip are the ethics of dropping atom-bombs on Japanese cities. It is not a case of saying that the brutalities of the comics are insignificant compared with the horrors of Hiroshima and Nagasaki, though that is true; the important point is that the morality which accepted the atom-bombs as regrettable but necessary means for a “good” cause to subdue an “evil” one is precisely the same as that of the comic, down to the inclusion of such details as the anthropologists’ explanation that the Japanese are not quite the same as other people—scarcely human, in fact.

The behaviour-pattern of the comics, therefore, is an effect primarily and not a cause of modifications in morality, and—more important still—the modifications themselves are produced by the ever-changing stream of social necessity. Morality is the scheme of behaviour needed to safeguard the institutions of a social group; our society, in which the nation-state is constantly preoccupied with war and its preoccupations, has had to modify its scheme to meet the needs of increased belligerency.

The question of sexual morality is not distinct from that of morality generally. The family, the institution which it protects in our society, has in recent years weakened as a coherent and durable group; the result has been a sharp slackening in the formerly rigid code of sexual morals. The carnality of the comics mirrors rather than promotes this trend; in fact, there are few popular papers and magazines which do not deem it necessary for their circulations' sake to titillate their readers' sexual imaginations. The juxtaposition of venery and violence in the comics has additional significance. Popular fiction and the films show an increasing addiction to this sort of subject-matter; its emergence as a dominant theme in the past has preceded the ends of social epochs—the decline of Rome, the seventeenth century in England, and the years before the revolution in Russia.

The anger against American comics, then, is anger against the changing conventions of our time—in some cases, perhaps, the rage of Caliban at seeing his face in the glass. It remains to consider the other charge against them, that they are encouragements to mental laziness. If this were true, it would apply also to the popular press and most of the agencies for supplying information and entertainment. The publishers of comics, like the press and the entertainment industries, give the public what the public can cope with. The truth is that the education given to a great number of working people provides them with neither the verbal skill nor the critical outlook necessary to serious reading. They are equipped to read comics, tabloid newspapers, simple-phrased stories, and very little else. A great deal is heard about the near-illiteracy of Army recruits (one hears nothing, however, of illiteracy among young women—presumably because they are not conscripted for anything); their lack of simple verbal mechanics being known, it seems hardly consistent to accuse them of mental laziness because they like comics.

The squinkies, then, are part of the cultural pattern of our time, and reflect its consciousness just as the popular domestic novel reflected that of Victorian England. Their simple function is to provide escape, but their illusory or distant worlds form backgrounds against which the modern morality play is acted; that the morality is brutal and prurient is a comment upon our society, not upon the passing phenomena which mirror it. The exclusion of American comics from this country would mean no loss. Neither, however, would it contribute to the re-establishment of moral standards which are no longer compatible with the driving forces of society, or to an improvement in the literacy of Army recruits. The sincere, worried people who want the comics banned have failed to understand the relationship between a popular art-form and its irreversible social environment; if they could do so, there would be less concern with the rash on the face and more with the organic causes of the malaise of our society.
Robert Barltrop

Friday, April 14, 2023

The Passing Show: TV trash (1965)

The Passing Show Column from the April 1965 issue of the Socialist Standard

TV trash

How often do you wash your hair? How often do you have a bath? If someone (other than perhaps your doctor) asked you those questions, you'd probably tell him to mind his own business. Such matters are considered personal enough not to discuss them generally in public.

However, that’s in the everyday run of affairs. But if there was money in it, you might well swallow your pride and tell the questioner what he wanted to know. And if the exercise were repeated often enough and lucratively enough, it’s possible you would forget you were ever annoyed and would even offer other personal but just as worthless titbits, such as the number of times you blow your nose in a day. I could go further, but I won’t.

Why am I mentioning this? It's just that one Friday evening a few weeks ago, I had the misfortune to sit through one hour of concentrated rubbish put out by I.T.V. under the title Ready, Steady, Go! As far as I could tell, it was a collection of pop groups and “ singers ” bleating, moaning, groaning and grimacing to the accompaniment of twanging guitars and the shouts of hysterical teenagers; Usually they merely mime to a background recording, but this time it was a “live” show, and having seen samples of both now, I’d say the more objectionable by a short head.

With Keith Fordyce as the compere trying hard to sound wildly enthusiastic over the nerve racking extremes of sixty minutes sheer row, and his assistant Cathy McGowan, calling everything “ fab ” and “gear”, the high spot—or punch line if you prefer—came when the Rolling Stones appeared and their Mike Jagger answered puerile questions about his bathing and washing habits. At the end of the programme, such was the frenzy of his audience, that he was saved from being devoured only by the intervention of some strong arm men, no doubt retained for the occasion.

It would be stupid of course to blame television as such for trash like this—just as logical as blaming weapons for the outbreak of war. It would be putting the cart before the horse. Like so many things in this world, T.V. has a vast potential for benefiting mankind, but is twisted and debased to suit the needs of a profit making system of society. And this applies just as much to the staid old B.B.C. as it does to the cruder and brassier I.T.V. So if there is a vast teenage demand for Beatles, Animals, Jerks, Kinks, Pretty Boys and Rolling Stones, then T.V. has to sink to the occasion. No matter if some of the characters look like Rowton House rejects; their records sell, don’t they? In their millions?

Indeed they do, and while that sort of condition obtains, all sorts of people will swallow whatever pride they may once have had, in the frantic race for the fast buck. A survey a few years back pointed out the size of the teenage market, running into hundreds of millions of pounds a year, something which certainly didn’t exist before the war. So no wonder we have manufacturers sitting up and taking notice, making things specially for the “teenage character” and changing the styles at a bewildering speed to maintain the myth of teenage exclusiveness, trying to keep the youngsters sufficiently obsessed with themselves to bolster sales.

Gramophone records are no exception to this rule. Generally the pop recordings are of poor quality, and not intended to last. Teenage restlessness in the demand for “new” numbers and boredom with the old. will be encouraged by the disc companies. It’s good for turnover and sales, but reduces the level of performance to an all time low with each new group or record to appear. Hence the spectacle of Ready, Steady, Go, Jukebox Jury and others.

The tragedy of it all is that teenagers are so unaware of all this. They really do believe that they are “different" from the rest of us and that the current hullabaloo is merely a recognition of this at last. In fact their wage status in society guarantees their “sameness” with everyone else and places similar restrictions upon them. They are being taken for a long and bumpy ride with a rubbish tip at the end of it.


Doctors' dilemma

Not so long ago there was no National Health Service in Britain. You just had to scrape the money together to pay the doctor if you were unfortunate enough to need his services. And of course, a stay in hospital meant hospital bills, although how many workers managed to pay them is another matter.

The family doctor was often held in awe and reverence—a pillar of respectability, financially very comfortable and independent. That was obviously the impression that East End slum dwellers gained, perhaps because the doctor always wore a clean shirt and looked smartly turned out. They did not realise just how great a struggle some medicos had to get by. but the going must have been tough at times, particularly in the depressed areas. A. J. Cronin gives us a glimpse of this in some of his novels.

Well, whatever delusions we may have had about the G.P.’s status before the war, there is certainly no room for them now. Most of his “ independence ” was swept away when the postwar health service was set up, and doctors in general can be seen now for what they are—and always were—working men and women. True, their income on average is still much higher than many other workers, but what of that? There have always been differing grades of training and pay under capitalism and here is an example. Their training is years long and their working hours atrocious. A Guardian article of March 9th for example told of resident hospital doctors often working a hundred hours and more a week.

And just like other workers, the doctors have to battle with their employers (the government) over wages and conditions, which is really what all the rumpus was about a few weeks back. The British Medical Association—the doctors' “trade union"—threatened to withdraw its members from the health service if the government's pay offer was not improved. This was not a strike, it was claimed, although just what other name it could be given was not stated. However, the government seems to have climbed down and granted some at least of the doctors’ demands. For them, however, the lesson of organisation has been a long time in the learning. The assiduously cultivated image of medicine being a calling rather than a job, with its practitioners’ sole aim to serve their patients, will be equally long a-dying; and this presents them with a dilemma.

To retain the all-important public support for their cause, the old picture is of help, but it can act as a double-edged weapon. The government has been quick to realise this and use it to the full in its negotiations with the B.M.A. As so many other workers have found, it is the strike or the very real threat of it, which gets things moving if they can be moved at all. And then bang goes public sympathy.

In the event, the medicos took the only course open to them and risked public hostility. Strikes are a constant feature of capitalist society—they are part of the fight which goes on all the time. And people usually get hurt in a fight, not just the direct participants but onlookers as well. It is one of the regrettable facts of capitalist life. End capitalism and you end the fight—for doctors as well as for the rest of us.
Eddie Critichfield

Friday, January 11, 2019

News in Review: Too Simple (1964)

The News in Review column from the February 1964 issue of the Socialist Standard

AT HOME: Too simple

Peter Simple, the Daily Telegraph engaging columnist, is one of the few unrepentent reactionaries still in business. The bluest of Tories now profess to be progressives, but not Simple. He hates science, looks with suspicion upon anything labelled as progress.

His mythical community of Stretchford is a typical new town where masses of workers have been dumped and where their standards of culture and ignorance have taken control. His satirising of the popular press, through the medium of Jack Moron, is positively savage.

It is almost inevitable that, because he flinches at ugliness, because he probes constantly for left wing humbug, because he hates mob ignorance, Peter Simple should sometimes hit a nail on the head. This is what he wrote on December 18th last:
  Teenagery is an industry. It brings immense profits to those engaged in it. It is as much a typical feature of our civilisation as the indiscriminate use of agricultural poisons, the destruction of the seemliness and beauty of our surroundings, the plague of motor-cars. None of these things would be a problem if there were no money to be made out of them. It is useless to appeal to the better nature of those who profit from the teenage industry.
Simple has no answer to the problem but then he is not the sort of man from whom we expect answers. Indictment is his field: “There is no money,” he says, “in decency.”

It is too much to expect the Daily Telegraph to benefit from their columnist's flash of insight and realise that the ugliness and the futility of the world is caused precisely by the fact that all production is carried on because someone hopes to make a profit from it. But that is the truth of the matter.

As long as capitalism lives there will be the soulless wastes of Stretchford and there will be the sort of people who gobble up the spew of Jack Moron. And, presumably, there will be Peter Simple to look on it with a weary, irascible eye, hating it all but nevertheless supporting it.


ABROAD: Kenya, too

Everyone should now be accustomed to the nauseating acts which are played out whenever another country gets its independence. The celebrations among the people of the country, who appear to be happy in the delusion that they have gained something from the substitution of one set of rulers by another. The extreme nationalism of the new government — often imposed with a heavy hand. The back slapping and banqueting, between men who were only recently denounced as insatiable terrorists and the representatives of the government which so denounced them. All very familiar and all very sickening.

So it was when Kenya became independent, last December. An estimated £400,000 was spent on the celebrations, including a Miss Uhuru beauty contest which Mr. Jomo Kenyatta left in a huff because the band did not play the Kenya National Anthem when he arrived. Persuaded to return, the new Prime Minister warned that non-Africans must respect the African personality (wasn’t there a man, before the war, who used to say the same sort of thing about the Aryan personality, at big rallies in Nuremburg and other German cities?) and said that if the band had not been Africans they would have been deported.

The Duke of Edinburgh attended a garden party where four former Mau Mau generals also turned up, but the Duke did not leave because his job was to stay and be chummy. Mr. Kenyatta had his photograph taken dancing with the rather bewildered looking daughter of Commonwealth Secretary Duncan Sandys, who had presumably been briefed by daddy to do the honours to the ex Mau Mau leader. Mr. Kenyatta received a telegram from Sir Alex Douglas-Home which looked forward to welcoming him at the next Commonwealth Prime Minister’s Conference in London.

Now with all this mateyness flying about nobody would think that not so long ago Kenyatta and the other Mau Mau leaders were reviled by the British government as primitive savages, heads of a secret society with disgusting initiation rites, terrorists who delighted in orgies of violence. This is the sort of propaganda which was put out in the past about other nationalist movements —about EOKA in Cyprus and the IRA in Ireland, for example.

In each case it eventually suited the British ruling class to come to terms with the nationalists. The propaganda changed and the nationalist leaders were welcomed to the circle of international rulers; their past, no matter how bloody, was forgotten and they soon became respected men. Kenyatta is only the latest of yesterday’s enemies to receive this treatment.

The state of Kenya is beset with all the usual problems of a newly independent African country and the future of its people is not bright. Whatever hardships they may suffer, we may be sure that there will always be plenty of official hypocrisy for them to consume.


BUSINESS: Buses for Cuba

It was not surprising that Washington expressed its regrets at the contract under which the Leyland Motor Corporation will supply four hundred buses to Cuba. Castro is perhaps America’s biggest and blackest bogy man at the present.

But equally it is not surprising that Leyland are eager to do business with Castro. They are no exception to the rule that production under capitalism is carried on for profit and they are ready to send their goods anywhere, if they think that the return is good enough.

Leyland are not, of course, the only vehicle manufacturers with this idea—the Cuban deal was settled in the face of competition from German, French, Japanese, Spanish and Czech salesmen. The struggle for export sales, in this case, is obviously at least as fierce as for the home market.

Governments, as a rule, encourage their industries to export and often offer all manner of financial incentives to them to do so. there are exceptions to this, though—when the overall interests of a country's ruling class make it inadvisable for them to trade with another country, a government will often restrict or forbid exports to that country.

So it is at the moment with the U.S.A., which has a long list of countries on its black list, including Cuba.

But some industries chafe under these restrictions. In this country, for example, there is more than one pressure group which advocates the development of trade with the Eastern bloc, even at the risk of upsetting the Americans. These groups arc not interested in the politics of the thing: they are concerned only with the fact that the Iron Curtain countries and China might well be a very profitable market for them to exploit.

There are at present no British restrictions upon non-strategic trade with Cuba and, for Leylands, selling buses there has for a long time been an attractive proposition. Over eight hundred have been sold since the war and Leylands are hoping for another order for a thousand. The firm also say that the Cubans pay their bills promptly and reliably, which just about seems to clinch it as far as the bus makers’ interests go.

And if these interests clash with the wishes of the State Department, that only goes to show what a confused system we live under. Capitalism's alliances are supposed to make the world a safer and more settled place. But even within those alliances there are all manner of divided interests, of stresses and strains and—often—open rifts.

Wednesday, September 26, 2018

Youth in the Modern World (1958)

From the December 1958 issue of the Socialist Standard

One of the features of English social life in the post-war years has been the ascendency of the adolescent age groups. Not only have entire new branches of the entertainments industries sprung from the enthusiasms and the spending-power of the young; a popular press exists for them as it has always done for the so-called middle class, and a small popular culture has grown round their emotions and their “rights.” At the same time, the spread of juvenile crime and hooliganism has alarmed the police and a good many other people. What has happened to the younger generation?

Before the war a school-leaver was lucky if he was paid fifteen shillings a week, and luckier still if he had any of it for himself. He was fettered on the one hand by the lowness of wages—especially his—and on the other by his new status in the home, bringing in money when it was usually urgently needed. More often than not he handed in all his pay; clothes and fares were bought from the family exchequer as in his schooldays, and he might have a shilling to blue on Saturday night.

It was largely on this little-to-spend dependence that the serious, character-training organizations for adolescents thrived then: Scouts, Guides, Boys' Brigades, and the like. They offered companionship, horseplay and games for next to nothing, and cheap camping holidays ad lib. Nowadays their membership above the school age is fractional and their influence on youth insignificant; the difference can well be seen in the fact that the pre-war Rover Scout movement for young men has had to be disbanded in recent times.

The changed circumstances of today hardly need pointing out. They are not universal, of course; plenty of adolescents can never grasp the well-known present-day educational opportunities because they are needed as wage-earners in the home. Nevertheless, it has been part of the economic conditions of the full-employment era that employers have had in general to woo the younger generation. There have had to be rewards and attractions to recruit typists and comptometer hands for the post-war volume of commerce and trainees for the new armies of engineers—and, correspondingly, greater inducements for the less-favoured jobs as well.

The adolescent has become, in fact, emancipated financially. He (as a matter of course, this includes she) has some money in his pocket, can buy his own clothes, purchase his own amusements. Two additional factors set the seal—within its limits—on this emancipation. First, older generations, mindful of their hard times and unyouthful youth, tend to gain compensation and pleasure from seeing their children “not going short.” And second, in a great many cases the adolescent himself knows that he is never likely to have so much money to spend again. The boy of eighteen earning a man’s wage may be fortunate; by definition, however, it is as much as he will ever earn when he has to keep a family.

But the shackle-breaking has not been just a question of income. That is one side of it. The other is the severance from tradition that changes in society’s superstructure have forced. In earlier times, and even for working people within the last sixty years or so, one generation’s experience was closely like that of another. In work, education and domestic detail, a son’s life was unlikely to differ much from that of his father; the traditions and ideals of the older generation were guides for the younger one.

What has happened in more recent times is that the development of new industrial techniques, greater specialization and division of labour, and with them changes in the education of the young, have led to the breakdown of these patterns. The adolescent of today does not have to learn his way of life from previous generations. He is emancipated from tradition, too.

There are innumerable reflections of this relative freedom, most of them reflecting also that American youth had it first. The absence of long-standing traditions in America, and the twentieth-century surge there of technical development, produced effects which were quickly communicated to this country by the cinema: the Andy Hardy films of the ’thirties gave clear glimpses of what was happening to adolescence. There have been the songs—"Too Young," "Teenage Love" etc—laying down the claim to earlier marriage; the TV programmes and picture-strip mags, for the under-twenties, often with the same slightly defiant don't-you-find-fault-with-youth overtone; the films concerned sentimentally with the adolescent's emotions, or noisily with his fun.

Is this a good thing? From the mass of newspaper, magazine and broadcast stuff about "modem youth," some evaluation ought to be possible. The fact is, however, that the commentaries are made from severely limited viewpoints, almost never from the social one. When they are not Christian pronouncements (or, occasionally, psychiatrical ones: the Sunday Pictorial recently advocated cuddly toys as therapy for mixed-up adolescence). they are heavily loaded either sentimentally or, culturally—either assuming that youth is necessarily admirable, or arguing from antipathy to rock 'n' roll. Nor is the sympathy disinterested: the emancipated adolescent is a source of income to all kinds of people.

And this leads to the real point. Has youth really gained in freedom? The modern teen-ager has, for a probable maximum of five year, some financial independence, and he is no longer bound by former conventions. On the other hand, he delivered whole to the greedy commercial class to dress up in, swallow, read and recreate himself with their gaudy mass-produced rubbish. The sad thing about such a phenomenon as rock 'n' roll is that the adolescents who jig and bound to its metronome rhythm think they are letting their hair down, whereas in fact it is being held down firmly in a fixed position by the film and record companies and other interested parties.

The belief that modern youth has generated for itself a separate culture is at bottom a mistaken one. True, there are all its appearances. Basically, however, adolescent behaviour is only the juvenile (and therefore cruder-looking) version of the culture-pattern of the grown-up world of modern Capitalism. Adolescents are given to showy display of dress and possessions: but this is the world in which conspicuous consumption is equated with “higher living standards.” They make and follow heroes of brash, hollow and ephemeral figures: are these different from the heroes of the world at large?

Indeed, the typical teen-age hero is the teenager's own reflection, a little larger and louder, and this complies fully with the requirement for political leadership remarked over forty years ago by Trotter in Instincts of the Herd in Peace and War:
  "He must remain, in fact, recognizable as one of the flock, magnified, no doubt, louder, coarser, above all, with more urgent wants and ways of expression than the common sheep, but in essence to their feeling of the same flesh with them.”
The place of violence and greed in the present-day world should be mentioned, too. It is fairly obvious that youth wanting to claim grown-up privileges will see physical and sexual prowess as the things to show; and equally obvious that so far as unscrupulousness, brutality, and general disregard for human personality go the grown-up world provides precedents and examples in plenty. One does not have to think only of the Bomb. There are the well-known facts of How to Get On in the World—the ruthless treatment of other people and the morality that ends can justify all means. It used to be pretended to the young that honesty was the best policy; now nobody tells them anything so patently at variance with the facts of life.

For all the attention demanded and given to him, the adolescent has not gained much. Release from one set of circumstances and conventions has led only to others which seem hardly more desirable; the "mixed-up" young person is a creature of his time. And the truth is that there can be no emancipation for anyone, in the real sense of the word, in the society in which we live. The emancipation of women, of slaves, of empire-trodden peoples, has meant in actuality only freeing them from one kind of bondage to secure them in another. What is the matter is not the young people or the old people, but the organization of society: the only freedom which can mean anything is freedom deriving from common ownership of the means of life.

It is worth saying also that only in Socialist society will it be possible for the first time for young people to develop freely towards satisfying and full lives. In the Capitalist world they are viewed not as people at all but as future wage-workers, soldiers, consumers, and adherents to this and that. Not long ago the Daily Mirror, in an article called "The Beanstalk Generation." claimed that the facts of physical maturity were changing in the emancipated-adolescent age. It goes to show how little is really known about youth, and how little can be known until the entire social environment is changed.
It is not the kids, but the world that is mixed-up and crazy.
Robert Barltrop

Saturday, August 5, 2017

The Passing Show: Continued . . . (1) (1967)

The Passing Show column from the March 1967 issue of the Socialist Standard

Continued . . . (1)

Last month, we published an article on British capital in India, and mentioned the nice fat rake off which U.K. capitalists are getting from the exploitation of the Indian workers. We exposed the myth of foreign 'aid’, and pointed out that money spent in India by foreign or native capitalists was for the good old-fashioned purpose of realising a profit.

This is not the impression which governments try to foster, of course. To listen to the bleats of our statesmen, you could be forgiven for thinking that investments abroad are an act of gigantic generosity, aimed only at uplifting the native workers in a land starved of home-grown capital. But this does not explain why the Indian ruling class have done so nicely out of the transactions, and their workers have remained so desperately poor.

In fact, the Indian capitalist class, who have been talking for some time about massively increasing their share of the world export market (see this column October last), now look like taking a leaf out of their foreign competitor's books. They have begun to invest abroad —in Great Britain of all places. A report in The Sunday Times of January 22nd, informs us of an asbestos-cement products factory to be set up near Edinburgh by Birla Bros of Calcutta.
The plant and machinery, costing about £300,000, is being shipped from India. The factory will employ about sixty people, all of whom will be recruited locally.
It is described as the first major Indian investment project in Britain, and no doubt it will be followed by others, part of the development pattern of any capitalist class sooner or later, in its search for suitable fields of re-investment abroad. Possibly some of the profits from British investment in India could be used in the same way. Having been obtained in the first place from the exploitation of British workers, they then play their part in the same process in India and elsewhere, and the profits which subsequently accrue could find their way (at least in part) back to Britain, to continue the sordid business.

It's an ironic and sobering thought, and supports a contention we have always held; that capital exists to exploit the working class, not uplift them. The capitalist class of any country will not be particularly fussy about patriotism when it comes to grabbing a profit. They spend their money in any country so long as a profit is forthcoming.


Continued . . . (2)

It seems that hardly have we uttered some words when they are out of date, or at least need supplementing. In ‘Thoughts on Youth and Age’ (last month) we drew attention to the importance of the teenage market to the capitalist class, but we never gave a thought to that of the ‘pre-teens'. And now, The Observer colour supplement (5.2.67) has beaten us to it. “Big business . . .  has discovered that the little mites are big spenders”, says a report by Ruth Inglis.

In America, for example, the market is estimated at £360,000,000 a year. No comparable figure has been worked out for Britain, but all are agreed there’s quite a bit of pocket money to be mopped up there too. So our rulers are not over-squeamish about the ‘innocence’ of childhood, and all that rot. From books to Batman shirts, they will compete for the schoolkid’s half-crown, and where possible will try to bolster demand, perhaps by sophisticating tastes; one cosmetics firm is going to bring out a range of lipsticks for the girls.

Ruth Inglis expresses surprise that “business men in this country too, are starting to discover and exploit the pre-teen market.” But we do not share her astonishment, because you cannot expect capitalist society to work any differently. Everything gets defiled sooner or later. It’s just a matter of trying to guess where the next blow will fall. And just in case you got the impression from our February article that old people have been written off as a market, take a look at some of the adverts in The Pensioners' Voice sometime. They’re even after the few bob you get when you’re on the scrap-heap.


H.R.H.

The Duke of Edinburgh’s image—no doubt cultivated assiduously by the publicity boys—is one of an ever-youthful, ever-witty man, ever-pertinent in what he says. It is an ever-irritating picture.

But in his role of glorified travelling salesman for the British capitalist class (‘merchant prince’ he recently called himself), he generally says what is required of him. He must be careful to push Britain’s interests while beaming good humour and making harmless ‘funnies’ on the side. Just occasionally, he might overstep the mark, such as he did two or three years ago when he told us all to ‘get our fingers out’ and work harder. But it passed off without any great fuss, and H.R.H. is still making speeches, probably as many as the Queen herself—or not far short of it anyway.

The Duke is a very useful speech- maker. the image of a modem ‘with it’ Royalty, and as we have said, faithfully echoing current British government thinking in his words. Like his effort on December 20th last at a dinner in Paris, held to celebrate the fiftieth anniversary of the foundation of the Association of France-Grande Bretagne. (Strange how these dignitaries like to lecture us from the banquet table; earlier he had been de Gaulle's guest at a luncheon in the Grand Trianon at Versailles). He pleaded that “we should have a strong faith in Europe, and confidence in each other, based on knowledge and understanding.” (Times 21.12.66.)

Now you can make what you like of that. Taken by itself it sounds like so much pious waffle, and doesn’t make any worthwhile difference to you and me anyway. But the British capitalist class are having another go at entering the European Common Market and the Duke’s words then fit into the general sounding out of their stubborn opponent. Hence also Prince Phillip’s later remarks:
 “Neither Britain nor any European country can stand alone in the world any more.”
More recently, there was what the newspapers liked to call that ‘hard hitting’ speech on February 9th, when he told five hundred leading British exporters how we are all in the soup together, and that all sections must co-operate to get out of it. There were other remarks, not particularly noteworthy for their originality, such as: “None of us has a monopoly of all the virtues, however much we like to think so.” Blowing his top, thought one paper, but again he said nothing more than what government spokesmen have been saying in one way or another for years.

Yes, a very faithful servant of the British ruling class, the Duke, and a man who takes an obvious interest in his job. Not surprising, though, is it? He’s about the only man in Britain whose interests are identical with those of his employers.
Eddie Critchfield

Sunday, September 25, 2016

Cappuccino, Skiffle and Spaghetti (1957)

From the May 1957 issue of the Socialist Standard

Fifty or sixty years ago this writer’s grandfather spent six out of seven evenings a week in a public house. And most working men did the same. Today, many pubs, are almost empty from Monday to Saturday. This is partly due to the fact that more men stay at home, watching the T.V., listening to the radio or reading, and partly due to a change in drinking habits.

What, then, do we drink today when we don’t drink beer? And where do we go?

Coffee Bars
Millions of gallons of tea are drunk in restaurants and roadside cafés. And soft drinks like “coke” and milk shakes are sold in the now declining milk bars. But neither the roadside caff nor the milk bar can take the place of the pub. The public house was—and to a lesser extent still is—a meeting place for working men, and women, after a day’s work. But neither the café nor the milk bar can be that, though many milk bars and some restaurants boast of a juke box. The milk bar, with its high chrome stools and numerous mirrors, is no place for social drinking.

But during the last few years a new kind of place— with “ atmosphere’’—has come into being. It is the Espresso coffee bar.

About five years ago an Italian dentist who came to Britain, so we are told, to sell mouth-mirrors, so hated British coffee that he introduced Espresso coffee machines, which, by steam pressure, pump water through ground coffee to make a fresh cup of coffee for each cup. When the coffee is topped with the foam of milk heated by steam, it is called Cappuccino. Within a year, hundreds of Espresso coffee bars had sprung up in London arid elsewhere.

In most coffee bars the lights are low—very low; the walls are covered with Piccasso-like murals, and the waitresses lode like Marilyn Monroe or Jayne Mansfield! And all for ninepence a cup! This was the place that a fellow and his girl friend could sit in for hours on end— for a few shillings. But the coffee house proprietors soon found that coffee on its own or with the occasional gateau did not bring in the profits that they expected. Groups of working-class teenagers drinking possibly two or three cups of Cappuccino in an evening was of little use to them.

New and different clients had to be catered for. Coffee and gateau was not enough.

Spaghetti and Steak
A number of Espresso coffee bars began to add spaghetti to their menus; some came into existence as restaurants and coffee bars. Some are now licensed, and sell both coffee and spirits.

Another coffee bar “gimmick" is the skiffle group—three, four or more “musicians,” playing guitars, homemade string basses, etc., and singing, with pseudo-American accents, folk songs of Tennessee and the Deep South. A cover charge is made for such entertainment.

At present, Espresso coffee bars—plus spaghetti, steak, brandy and skiffle—are booming, but to a large extent they are changing. At first the Bloomsbury “intellectuals"and the Bohemians with their sandals and corduroy trousers frequented them, and then later the more typical working-class youngsters, but now many coffee bars cater exclusively for the upper-income types; others are squeezing the poorer group out with their three cups of coffee per evening.

Espresso is becoming bourgeois. Earls Court moves into Mayfair.
Peter E. Newell