Moral Ambition. Stop Wasting Your Talent and Start Making a Difference. By Rutger Bregman. Bloomsbury. 2025. 283pp.
‘Humans are social creatures through and through’ (Rutger Bregman)
This is the third of Dutch historian Rutger Bregman’s books to have garnered attention and praise from a wide range of quarters. His theme is, as before, the need for large-scale social change, and on a planetary scale. Described on the book’s dust cover as ‘the internationally bestselling author’, Bregman proposes morally founded activities that people can become involved in to ‘start making a difference’ and help bring about such change. One of the impressive endorsements by various writers and commentators in the book’s opening pages describes it as ‘packed with powerful insights, inspiring stories, and data to back it up’. Another refers to it as ‘a true bible of realistic idealism’. And it is definitely an invigorating and thought-provoking read.
It focuses in significant part on the work of a number of individuals who, by virtue of their dedication and determination to certain causes, have ‘made a difference’, either historically or more recently, to the lives of large numbers of people. Examples of such individuals, some of them little known, include:
- Thomas Clarkson, who, from the age of 24 in 1785, dedicated his life to campaigning against slavery at a time when, as the author points out, the very notion of abolishing slavery seemed unthinkable;
- Arnold Douwes, the Dutchman, who, in the Second World War and at enormous risk to himself, devoted himself to finding shelter for Jews who otherwise would have been transported to concentration camps;
- Ralph Nader, who over very many years campaigned indefatigably in the US against the advertising and sale of manifestly dangerous products and managed to recruit a whole ‘brigade of Davids’ who ‘combined moral indignation with laborious research’ and eventually become known as ‘Naders Raiders’;
- Rosa Parks, the black woman in Alabama who wouldn’t give up her seat to a white passenger on a bus and lit the spark for the civil rights movement;
- Rob Mather, the British business executive, who, in the early 2000s, inspired voluntary and charitable activity among thousands for the purpose of raising money to combat the world’s single largest killer of children, malaria, and up to the present day is estimated to have saved over 100,000 lives;
- and Joey Savoie, a Canadian would-be psychology student who instead dedicated himself to intensive charitable work and founded a school of ‘Charity Entrepreneurship’ whose graduates then set up projects such as Fortify Health that teaches local millers in India to enrich wheat flower with iron, folic acid and vitamin B2 as a way of reducing iron deficiency anaemia among millions there and protecting against congenital defects like spina bifida.
Bregman also gives space to philanthropists such as Katherine McCormick, whose sponsorship of research into female contraception resulted in the pill and so gave millions of women a new kind of control over their lives, and to campaigning scientists like Joseph Salk and Viktor Zhdanov whose dedication and determination brought crippling and deadly diseases like polio and smallpox under control. And he tells all sorts of other quite fascinating tales of people who have dedicated themselves to ‘making a difference’, some much against the odds of their upbringing, education and the society around them. He frames these with the consideration that ‘a small group of determined individuals can have enormous influence’.
Such stories make this a truly compelling book, as also does its manifest ambition to contribute to improving the lives of humans. So is there anything not to like? In the course of the recent Reith Lectures which its author delivered for the BBC on the subject of ‘moral revolution’, he described himself, on more than one occasion, as ‘an old-fashioned social democrat’. And the trouble is that, just like so many others who call themselves ‘social democrats’, he confines himself to seeking to solve or alleviate the world’s problems within the confines of the existing system, capitalism. His abiding focus is on how to make that system better.
With this book, therefore, he has produced a kind of guide to reformism, novel and very readable, but never seeking to peer outside of the constricting framework of existing society, based as it is on monetary exchange, buying and selling and production for profit. This means that, despite the fact that certain problems may be capable of alleviation or even solution through devoted campaigning or pressure on governments, in the final analysis the anti-human needs of the market and its profit imperative will never allow continuing and widespread scourges such as poverty, insecurity, oppression and unfulfilling work to be consigned to history, and tragedies such as wars and environmental degradation will ever lurk and sometimes pounce. In other words, while admirable in so many ways, this book fails to engage with the real reason that renders necessary all the campaigning and dedication its author records and recommends to others.
That is not to say that the kind of campaigning activity recommended by Bregman – radical, persistent and confident in its ideas – is not necessary. However, it needs to be focused not on ‘morality’ but on challenging the system at source and creating a society capable of offering to everyone a share of the potential wealth and abundance that capitalism – with its interconnected production across the globe, its robots, 3-D printing and digital media – has made possible. Currently all this is being held back by the artificial scarcity and oppression associated with the market, money and production for profit and will only be achievable on the basis of common ownership, the abolition of the market and free access to wealth.
Howard Moss
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